I am a creative thinker and maker. I have more than 15 years of professional experience in the digital design realm. With a background in Industrial Design, I started my career in international design studios where I gained solid experience in various verticals before zeroing in on the automotive industry 10 years ago. I’ve worked for BMW, Mini, Mercedes-Benz, Smart, Audi, Porsche amongst others and have held in-house positions at BMW Group Design and now Mercedes-Benz Advanced Design. I combine multi-faceted creative skills with a profound expertise in the Human Centered Design process in general and the UX/UI development of cars in particular.
Fueled by relentless curiosity I have been fortunate to travel and work across different cultures from East to West. Tolerance, open-minded thinking and questioning the status quo are the values that are guiding me throughout my journey. Currently I am living in Southern California and when I am not in front of a screen I am in the ocean, surfing.