The iDrive system generation 5 was first introduced in the BMW 7 series in 2015 and subsequently in the 5 and 3 series. I was one of the lead UI designers during the entire development process of more than 4 years and had the chance to work on a wide scope from the early concept phase to the implementation in production cars. Throughout the process I worked on multiple digital touch points including the instrument cluster, center screen and heads-up display. The whole UI design system had to cater for multiple display variants, engine configurations and custom modes which meant we were moving in a highly complex development environment with a plethora of internal and external stakeholders.

I was in charge of the visual and motion design, leading a small team of UI and motion designers and coordinating the design process with all stakeholders at BMW and external suppliers. My main focus was the visual design in Photoshop, Illustrator and 3D and the hand-off to the developers. Beyond the design tasks I took part in multiple test sessions with the engineers and human factor specialists.

All images copyright by BMW.