Touch UI Concept

SMart 2009

During my time at design agencies I had already worked for numerous automotive clients before officially joining the auto industry. This project was for the smart brand owned by Mercedes Benz group. We were asked to develop a visual language for their next-gen infotainment system. It featured an 8-inch touchscreen and they wanted to bring the joy of use known from smartphones into the smart cockpit. It was a fun UI design project and I was design lead in a team of two visual and motion designers. I mostly worked on the design research and developed a bandwidth of visual proposals that I could present to the head of smart interior & UI design.

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Benjamin Kuhn
Carlsbad, California
© 2024