Designaffairs Identity & Ads
DATEV Interactive Table
BMW Natural Care Packaging Design
Deutsche Telekom Icon System
Smart UI Concept
Good to see you. My name is Benjamin Kuhn. I am a creative thinker and maker. This is my work.
BMW i Vision Future Interaction UI for Concept Vehicle & Movie
BMW iDrive Gen 5 UI for Cluster & HUD
MINI Rocketman UI for Concept Vehicle
BMW iDrive UX/UI Development
Storyboard
Visual Design
Wireframes & Prototyping
BMW i Vision Future Interaction Concept Vehicle & Movie UI (2016)
The Verge covers CES showcase Video interview with LeTV at CES Asia 2016 (Chinese) Interview with iFeng at CES Asia 2016 (Chinese) Interview with Bitauto at CES Asia 2016 (Chinese) Holger Hampf explains the concept (German)
BMW presented a modified i8 Spyder with a future user interface at the CES 2016 in Las Vegas. A movie showing the interaction with the car and the new BMW Connected app was also part of the presentation. The car is BMW´s first autopilot showcase and features a large panorama screen and digital instruments in a 3D display. I created the UI visual design and was particularly involved in the development of the storyline and usecases that were needed for the movie production. That included the sketches for the storyboard, creating the wireframes for the interaction concept and the aesthetic exploration that led to the visual design chosen for the show car. I directed a small team of visual and motion designers in the realization of the concept. The results were motion graphics used both in the movie and the car. In addition to this, an interactive simulation was running in the car that could be controlled with the AirTouch gesture technology. Playing a vital role in this project, I was able to present the concept car at the CES Asia in Shanghai.
Sketch: Marco Marom
YEAR 2015 ROLE Creative Direction UI Development UI Concept & Design Storyline & Sketching Storyboard
YEAR 2012 – 2014 AGENCY icon incar ROLE Design Lead UI
After being a long-term member of the iDrive 5 advance development team the project was going into series development. Hence, the team had to split up and specialize. My focus was the design development of cluster and head-up display within the limits of highly functional and technical requirements. The instruments can show 3 different modes – Comfort, Eco Pro and Sport – that not just affect the layout of the graphics but also adjust to certain driving settings. While the design language had to work both in the instrument and the infotainment screens, the main challenge was the high complexity and interdependency of functions within different configurations. For instance, there is a High, a Mid and a Basic cluster with different display sizes that had to work with a palette of different engines ranging from petrol and diesel to plug-in hybrid. This led to numerous layout variants we had to deliver. My job was design lead within the team at icon incar and liaison to the stakeholders on the client´s side. The system was introduced with the 7 series in 2015 and will also be part of the upcoming 5 series.
Story in Süddeutsche
BMW iDrive Gen 5 Instrument Cluster & Head-Up Display (2012 – 14)
BMW iDrive UI Concept Development (2010 – 12)
The concept and design development of the BMW iDrive Gen 5 system was my main project at icon incar for more than 4 years. The system includes a fully digital instrument cluster, an infotainment display in various sizes and an optional heads-up display. I worked together with BMW´s UX and design team and played a key role in the ideation and visual exploration process. The development took many loops and back and forth´s due to all the different stakeholders being involved in such a long and cost intense process, like the HMI department, the sales people and of course the car designers. The team developed and tested numerous visual metaphors for the menu interaction that resulted in two different design concepts. The key difference was the interaction mode: One was a touch only approach, the other a classic remote control concept. These concepts were built into fully working interior mock-ups and then tested among selected user groups.
YEAR 2010 – 2012 AGENCY icon incar ROLE Design Lead UX/UI
BMW Natural Care is a range of car care products that distinct from the usual car care in terms of sustainability and environment-friendliness. I was involved in the packaging design process at designaffairs and especially worked on the product graphics. A characteristic feature of the bottles is the soft-grip sleeve with the green line bearing the user instructions in many different languages. This project was quite successful so that the client kicked-off more packaging projects with designaffairs.
YEAR 2009 AGENCY designaffairs ROLE Concept Ideation Graphic Design
BMW Natural Care Packaging  Design (2009)
BMW press release
MINI Rocketman UI for Concept Vehicle (2011)
Video of Rocketman interior
The MINI Rocketman world premiere was at the Geneva Motor Show in 2011. It featured a graphic of light on the exterior and interior employing LED bands. I developed the graphics and animations for the center speedo display and was responsible for the coordination between the physical and digital interface (lights and screen).
YEAR 2011 AGENCY icon incar ROLE UI Design
Datev is Germany’s leading software company for tax consultants. They approached designaffairs with the idea of a whole new digital experience for their over-complicated and dull looking software products. After winning a pitch, we were assigend with a more ambitious short-term project that included a Microsoft surface table for an interactive showcase at CeBit 2009 in Hannover. The tax consultant and the client would sit around the table and discuss the depreciation of an investment by means of real-time bar graphs. The Surface’s graphical user interface was combined with a physical element that could interact with a digital control panel on the screen. The prototype was a great success at CeBit, even Chancelor Merkel tried it there.
YEAR 2009 AGENCY designaffairs ROLE Concept Ideation Visual & Interaction Design
DATEV Interactive Table (2009)
Project on designaffairs website
Smart UI Concept (2009)
Daimler asked designaffairs to develop UI concepts for their next generation infotainment system in the Smart. The system featured a touchscreen in the center stack and was aiming to transfer joy and ease of use from smart phones into the car dashboard. I led a team of two, both visual and motion designers, and stayed in contact with the client.
YEAR 2009 AGENCY designaffairs ROLE Design Lead UI
YEAR 2007 – 2008 AGENCY designaffairs ROLE Concept Ideation, Illustration, Icon Design
Deutsche Telekom Icon System (2007)
In this long-term project I was part of a designer taskforce that worked on location at Deutsche Telekom headquarters in Bonn. During several weeks we created the icon style guide for their digital eco-system. The icons had to be fully scalable and vector-based. The icon system needed to work in different types of media, hence each icon was created in several versions, from high-end 3D to black/white 2D.
During my time at designaffairs I ́ve not only worked on a wide range of client projects but also on internal projects like the designaffairs branding and corporate design. I developed a print campaign for the backside of Germany´s famous 'form‘ magazine that was marked by 6 full-page ads. I did the photo shootings, layout and a little bit of copy writing. Additionally, I was responsible for the relaunch of the agency´s website and maintaining their CMS.
Designaffairs Identity & Ads (2009)
YEAR 2009 AGENCY designaffairs ROLE Concept Ideation Art Direction, Photography
Benjamin Kuhn I am a creative thinker and maker. Educated in Industrial Design I have been busy in the digital design world since the early days of Flash. After years of experience working with global clients in agencies like designaffairs and icon incar, I am currently shaping the future of man machine interaction at the BMW Group in Munich. As a design lead I work with teams on a range of UX/UI projects in the early stage of development. I am engaged in digital prototyping, wireframing and crafting beautiful and safe-to-use experiences inside and around the car. While my focus is on Visual and Interaction Design I developed an augmented interest in UX Research & Strategy lately. When I am not busy in various on/offline projects I enjoy the time with my family and travel the world. Asia and especially China is calling me once a year and I am still engaged in the life-long project of learning Mandarin. Download Portfolio + CV LinkedIn My evil twin Kingsizekurt enjoys drawing cartoons. Please check out his online gallery: Like Anybody Else
Interested? Please get in touch.
Benjamin Kuhn Munich, Germany Mail me
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Benjamin Kuhn Lohwiesenweg 35,  85774 Unterföhring Munich, Germany
Good to see you. My name is Benjamin Kuhn. I am a creative thinker and maker. This is my work.
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BMW presented a modified i8 Spyder with a future user interface at the CES 2016 in Las Vegas. A movie showing the interaction with the car and the new BMW Connected app was also part of the presentation. The car is BMW´s first autopilot showcase and features a large panorama screen and digital instruments in a 3D display. I created the UI visual design and was particularly involved in the development of the storyline and usecases that were needed for the movie production. That included the sketches for the storyboard, creating the wireframes for the interaction concept and the aesthetic exploration that led to the visual design chosen for the show car. I directed a small team of visual and motion designers in the realization of the concept. The results were motion graphics used both in the movie and the car. In addition to this, an interactive simulation was running in the car that could be controlled with the AirTouch gesture technology. Playing a vital role in this project, I was able to present the concept car at the CES Asia in Shanghai.
BMW i Vision Future Interaction Concept Vehicle & Movie UI (2016)
YEAR 2015 ROLE Creative Direction UI Development UI Concept & Design Storyline & Sketching Storyboard The Verge covers CES showcase Video interview with LeTV at CES Asia 2016 (Chinese) Interview with iFeng at CES Asia 2016 (Chinese) Interview with Bitauto at CES Asia 2016 (Chinese) Holger Hampf explains the concept (German)
I am a creative thinker and maker. Educated in Industrial Design I have been busy in the digital design world since the early days of Flash. After years of experience working with global clients in agencies like designaffairs and icon incar, I am currently shaping the future of man machine interaction at the BMW Group in Munich. As a design lead I work with teams on a range of UX/UI projects in the early stage of development. I am engaged in digital prototyping, wireframing and crafting beautiful and safe-to-use experiences inside and around the car. While my focus is on Visual and Interaction Design I developed an augmented interest in UX Research & Strategy lately. When I am not busy in various on/offline projects I enjoy the time with my family and travel the world. Asia and especially China is calling me once a year and I am still engaged in the life-long project of learning Mandarin. Download Portfolio + CV LinkedIn My evil twin Kingsizekurt enjoys drawing cartoons. Please check out his online gallery: Like Anybody Else
Interested? Please get in touch.
Benjamin Kuhn Munich, Germany Mail me
Benjamin Kuhn
Benjamin Kuhn Lohwiesenweg 35 85774 Unterföhring Munich, Germany
YEAR 2012 – 2014 AGENCY icon incar ROLE Design Lead UI Story in Süddeutsche
BMW iDrive Gen 5 Instrument Cluster & Head-Up Display (2012 – 14)
BMW iDrive UI Concept Development (2010 – 12)
YEAR 2010 – 2012 AGENCY icon incar ROLE Design Lead UX/UI
BMW Natural Care Packaging Design (2009)
YEAR 2009 AGENCY designaffairs ROLE Concept Ideation, Graphic Design BMW press release
YEAR 2011 AGENCY icon incar ROLE UI Design Video of Rocketman interior
MINI Rocketman UI for Concept Vehicle (2011)
DATEV Interactive Table (2009)
YEAR 2009 AGENCY designaffairs ROLE Concept Ideation, Visual & Interaction Design Project on designaffairs website
Smart UI Concept (2009)
YEAR 2009 AGENCY designaffairs ROLE Design Lead UI
Designaffairs Identity & Ads (2009)
YEAR 2009 AGENCY designaffairs ROLE Concept Ideation, Art Direction, Photography Designaffairs website
YEAR 2007 – 2008 AGENCY designaffairs ROLE Concept Ideation, Illustration, Icon Design
Deutsche Telekom Icon System (2007)