I am a creative leader with a strong vision and more than 20 years hands-on experience in the digital design realm. With a background in Industrial Design and while working for international design studios I gained solid experience in multiple verticals before zeroing in on the automotive industry. I’ve worked with BMW, Mini, Mercedes-Benz, Smart, Audi, Porsche amongst others and held in-house positions at BMW Group Design and Mercedes-Benz Design in various leadership & management roles. Combining a wide spectrum of creative and technical skills with a profound understanding of the Human Centered Design process allows me to see beyond the current tech and design trends while generating & testing new ideas quickly. I strongly believe great experiences are made by more than the sum of its parts.
Fueled by relentless curiosity I have been fortunate to travel, live and work across different cultures from East to West. Tolerance, open-minded thinking and questioning the status quo are the values that are guiding me throughout my journey. Currently I live in Southern California and when I am not in front of a screen I am on a surfboard in the ocean.
ResumeHere you can find a selection of my work. Most of the projects for auto brands are under NDA so I can only share work that has been published previously either in concept cars or in production models. Many exciting concepts remain undisclosed.
I started working in Design in the early 2000s and have both acquired a broad experience across a wide field of projects and a deep technical knowledge in a wide range of tools and processes. These are older projects that helped me build my knowledge and reputation as a creative leader.
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